Transform B2B Sales.
Get Certified. Get Results.

The only certification that teaches sales coaches to fix what traditional training can’t touch—systems, processes, technology, and data in complex B2B sales organizations.

Stop being seen as “just a trainer.” Become the transformation architect who delivers measurable ROI for complex sales teams.

Download Free Audit Toolkit →

20+

Certified Coaches

8

Countries

85%

Career Advancement Rate

100M+

Revenue Impact Created

Why Smart Sales Coaches Are Getting Left Behind

The Problem with Traditional Sales Training

Clients want systems, not sessions

CFOs demand ROI metrics, not feel-good workshops

Complex B2B is different

Enterprise sales with 6+ stakeholders can’t be fixed with role-playing exercises

Technology gap

Your clients are drowning in CRM data while you’re teaching “objection handling”

Commoditized Market

Every consultant offers “sales training”—you’re competing on price, not value

The result? You’re stuck in the $50-200/day training market while transformation consultants charge $2,000+ per day.

We Don’t Train Sales Reps.
We Transform Sales Systems.

What Makes CREDO Different

“CREDO coaches don’t run workshops. They architect revenue growth through systematic transformation of the entire sales engine.” – Indhran Indhraseghar, CREDO Founder

People

Move beyond motivation to behavioral change through systematic skill development

Process

Design and implement sales playbooks that scale across complex, multi-stakeholder deals

Technology

Optimize CRM, sales tools, and AI to support (not hinder) your sales process

Data

Turn pipeline data into actionable insights that predict and prevent deal failure

The CREDO Certification Path

From Coach to Transformation Architect in 90 Days

Phase 1

Systems Thinking
(Weeks 1-3)

Master the art of sales system diagnosis. Learn to identify the root causes behind stalled pipelines, low conversion rates, and unpredictable revenue—beyond individual rep performance.

Phase 2

Process Design
(Weeks 4-6)

Build scalable sales processes for complex B2B environments. Create frameworks that work for enterprise deals with multiple stakeholders, long cycles, and technical complexity.

Phase 3

Technology Integration
(Weeks 7-9)

Leverage CRM data, sales tools, and AI to accelerate deals and predict outcomes. Become the coach who speaks the language of RevOps and sales leadership.

Phase 4

Implementation Mastery
(Weeks 10-12)

Learn to lead organizational change, measure impact, and prove ROI. Graduate with real case studies and client-ready methodologies.

Result: You’re no longer a trainer. You’re a certified sales transformation architect.

Who Gets Certified

External Sales Coaches Ready to Level Up

✓ Independent consultants wanting to break into enterprise accounts
✓ Training company owners looking to differentiate and charge premium rates
✓ Former sales leaders building coaching practices around complex B2B sales
✓ HR/Learning professionals transitioning to sales enablement consulting

What They Achieve:

– 3x higher day rates within 6 months
– Access to enterprise clients previously out of reach
– Methodology that creates lasting change (and referrals)
– Community of peers for collaboration and best practices

Success Stories

Real Coaches. Real Transformations. Real Results.

“From $500/day to $1,500/day in 8 Months:”

I was stuck doing generic sales workshops for mid-market companies. CREDO taught me to diagnose and fix actual sales systems. Now I work exclusively with Fortune 1000 accounts on complex transformation projects.

Marcus Rodriguez, Former Sales Trainer, Now Enterprise Transformation Consultant, New York

“Finally, A Methodology That Sticks”

My clients used to smile through training then revert to old habits. Now I design systems that enforce new behaviors. I’m seeing 40%+ improvement rates that last years, not weeks.

Jennifer Kim, CREDO-Certified Coach, Singapore

“The Community Changed Everything”

The certification was just the start. The CREDO community has given me referrals, collaboration opportunities, and continuous learning. I’ve tripled my business through peer connections alone.

David Thompson, Sales Transformation Architect, London

I Doubled My Retainers by Solving Bigger Problems

Before CREDO, I was charging hourly rates for tactical advice. Now I’m being paid 6-figure retainers to design and lead end-to-end sales transformations. Clients see me as a strategic partner, not a hired gun.

Rikke Pederson, Strategic Sales Consultant, Copenhagen

Why CREDO works

With offices in New York, London, and Singapore, we understand complex B2B sales across cultures and markets. Our methodologies work for software sales in Silicon Valley and manufacturing deals in Munich.

Beyond Certification: A Platform

Get certified, then leverage our community platform for:

Client referrals from fellow coaches
Collaboration on large transformation projects
Ongoing methodology updates and best practices
Access to CREDO’s proprietary assessment tools

Proven in Complex Environments

Our founders have led sales transformations at companies like HSBC, SAP and DHL. This isn’t theory—it’s battle-tested methodology from the front lines of complex B2B sales.

Three Steps to Transform Your Coaching Practice

Step 1: Download the Audit Toolkit
Get our proprietary Complex B2B Sales Audit framework. Use it immediately with prospects to demonstrate your systematic approach.

Step 2: Attend Our Methodology Masterclass
Join our monthly live session with Indhran Indhraseghar, our Master Sales Transformation Coach and watch a real transformation case study come to life. See our approach in action.

Step 3: Apply for Certification
Limited cohorts of 25 coaches.
Next program starts in 8 weeks.
Be an early bird: Get on the waitlist.

Start Your Certification Journey

Frequently Asked Questions

Find answers to commonly asked questions about becoming CREDO Certified.

How is this different from other sales certifications?

Most certifications teach you to train individuals. We teach you to transform entire sales systems—process, technology, data, and people working together.

Will this work for my industry/geography?

Our methodology is designed for complex B2B sales regardless of industry. We have certified coaches working with everything from enterprise software to industrial equipment across 40+ countries.

What kind of ROI can I expect?

Certified coaches typically see 2-3x increase in day rates within 12 months. More importantly, you’ll attract higher-quality clients who value transformation over training.

Do I need technical expertise?

No. We teach you to understand and optimize sales technology, not build it. You’ll become fluent in CRM data and sales tools without becoming a programmer.

Still have a question?

If you have any other queries, feel free to reach out to us. Our knowledgeable CREDO advisors are here to help!

Speak With an Advisor

Ready to Stop Training and Start Transforming?

The market is moving toward systematic sales transformation. Your choice: adapt and thrive, or get left behind in the commoditized training market.

Free Resource: Complex B2B Sales Audit Toolkit

The same diagnostic framework our certified coaches use to win enterprise clients. Download, use immediately, see the difference

Get Your Free Audit Toolkit

Transform B2B Sales. Get Certified. Get Results.

20+

8

85%